Alexandru Cristian ILIE

Operations & Business Development Leader
Weeze, DE.

About

Results-oriented and analytical professional with a diverse background in logistics, production management, recruitment, and strategic business development. Proven ability to optimize operational flows, drive market growth, and implement robust quality systems, consistently delivering measurable improvements and fostering team success. Currently leveraging extensive international experience for a career transition, seeking roles that capitalize on strategic planning, operational excellence, and cross-functional leadership.

Work

Casa Dizei SRL
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Production Responsible - Team Lead

Campina City, Prahova, Romania

Summary

Led production and operational oversight for a craft food manufacturing business, managing end-to-end production flows, quality assurance, and a team of 6 employees.

Highlights

Streamlined production flow from supply to delivery, optimizing processing, packaging, and storage operations for craft sauces and jams.

Ensured 100% HACCP compliance and developed comprehensive QC procedures and documentation, including recipe books and traceability sheets, for legal approval.

Managed full-cycle staff recruitment and internal training, successfully leading and developing a team of 6 employees to enhance productivity.

Developed and implemented a comprehensive marketing mix (4Ps) and direct sales strategies, including online promotion via Google Ads and Facebook, to boost brand visibility and sales.

Ilie Cristian Alexandru PFA
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Freelance Consultant - Recruitment, Sales & Marketing

Campina City, Prahova, Romania

Summary

Provided expert freelance consultancy in recruitment, sales, and marketing across diverse industries, managing end-to-end processes from lead generation to client placement and engagement.

Highlights

Coordinated full-cycle recruitment processes across multiple industries, from active candidate sourcing and assessment to successful placement.

Functioned as an HR Business Partner, developing client profiles and making strategic candidate selections and recommendations that met specific hiring needs.

Drove sales and marketing consultancy by converting qualified leads into clients through targeted engagement and robust relationship building strategies.

B2Works Recruitment Agency
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Warehouse Operative

Weeze, North Rhine-Westphalia, Germany

Summary

Efficiently manages end-to-end warehouse operations, ensuring precise order fulfillment and maintaining high quality standards for logistic services.

Highlights

Executed comprehensive order fulfillment processes, including collection, picking, and packing, to ensure timely and accurate shipments.

Performed rigorous quality checks and delivered value-added services, contributing to operational efficiency and client satisfaction.

Want2Work HR Employment Agency
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Orderpicker

Haaksbergen, Overijssel, Netherlands

Summary

Efficiently managed order fulfillment in a logistics environment, utilizing advanced voice picking systems and equipment to ensure accuracy.

Highlights

Executed precise order picking operations using a voice picking system, contributing to high accuracy and efficiency in warehouse logistics.

Operated Electric Pallet Trucks (EPT) to facilitate rapid and safe movement of goods, optimizing material handling processes.

LEMET - LEM'S
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Sales, Marketing & Operational Projects Coordinator

Campina City, Prahova, Romania

Summary

Coordinated comprehensive development projects and operational activities for a national retail furniture franchise network, overseeing 70+ stores, a logistics center, and a team of 500+ employees.

Highlights

Managed operational and administrative coordination for 70+ franchise stores and a logistics center nationwide, impacting approximately 500 employees.

Implemented and enforced Lem's Business Code and monitored key performance indicators (KPIs), P&L, and break-even points to achieve qualitative and quantitative objectives.

Led the implementation of work instructions and operational procedures, supporting internal audits for ISO 9001, 14001, and 18001 certifications, ensuring compliance and continuous improvement.

Orchestrated full HR functions, including staff recruitment, induction, training, performance evaluation, and mystery shopping programs to enhance team capabilities and customer service.

Directed marketing research and projects, encompassing customer behavior analysis, brand awareness campaigns, and multi-channel direct marketing (email, SMS, Google Ads, Facebook) to drive engagement.

Swisspor
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Marketing Manager

Ploiesti City, Prahova, Romania

Summary

Developed and executed annual marketing plans and coordinated projects within allocated budgets to enhance brand presence and customer engagement for an insulation materials producer.

Highlights

Prepared and successfully implemented the company's annual marketing plan, aligning strategies with business objectives.

Organized and coordinated multiple marketing projects, ensuring adherence to budget allocations and maximizing return on investment.

Managed and updated customer databases and tracked customer satisfaction metrics to inform strategic marketing decisions.

METABRAS
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Marketing Manager

Brasov, Brasov, Romania

Summary

Formulated and implemented comprehensive annual marketing plans and regional sales strategies for a steel service center, driving market positioning and competitive advantage.

Highlights

Developed and executed the annual marketing plan and regional sales strategy, enhancing positioning for specialized divisions and distribution centers.

Managed client databases and created competitive dashboards to inform strategic decision-making and market penetration.

Contributed to a business consultancy project with PUM Netherlands Senior Experts, collaborating with Dutch consultants on civil construction engineering and business consultancy initiatives.

Education

Bucharest Academy of Economic Studies
Bucharest, Bucharest, Romania

Faculty

Agri-Food and Environmental Economics

Languages

English
Dutch

Certificates

Project Manager

Issued By

ATHENA Training Centre

Internal Quality MS Auditor ISO 9001 (Quality), 14001 (Environmental), 18001 (Health & Safety)

Issued By

TUV Rheinland

Professional Salesman Program

Issued By

YU-ROM

Skills

Operations & Logistics

Work Organization, Coordination & Operational Performance, Quality Assurance, Production Equipment Operation, HACCP & QC, Safety Protocols, Supply Chain Management, Logistics Optimization, Production Management, Warehouse Operations, Order Picking, EPT Operation.

Business Strategy & Management

Planning, Analytical Thinking, Project Management, Business Development, Strategic Planning, KPI Monitoring, P&L Management, Franchise Management, Process Improvement, Performance Evaluation, Budget Management, Creative Solutions.

Sales & Marketing

Marketing & Sales, Customer Service & Care, Direct Sales, Distribution Strategy, Marketing Mix (4P), Online Communication, Visual Identity, Digital Marketing (Google Ads, Facebook), Public Relations, Brand Awareness, Customer Behavior Analysis, Lead Generation, Client Relationship Management.

Human Resources & Leadership

Teamwork, Empathy, Coaching, Recruiting, Staff Recruitment, Internal Training, Team Leadership, HR Business Partnering, Staff Induction, Performance Evaluation, Conflict Management.

Compliance & Quality Systems

Quality Management, HACCP & QC, ISO 9001, ISO 14001, ISO 18001, Internal Audit, Legal Compliance, Work Instructions Development.

Software & Tools

MS Office, ERP Software, Canva, Google Ads, Facebook (Marketing), Voice Picking System.

Interests

Professional

HR-Mobility-Outsourcing, Food Industry, Retail & Logistics, Manufacturing (Furniture; Building materials).

Personal

Gastronomy, Bakery & Pastry, Travel, Sport.